The True Meaning of Human Capital as Our Most Valuable Asset

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Wikipedia defines human capital as ‘the stock of competencies, knowledge, habits, social and personality attributes, including creativity, cognitive abilities, embodied in the ability to perform labour so as to produce economic value.’

There is one key element missing from this outlook…

… Potential.

At Creative Coaching we believe that organisations, leaders, teams and individuals have vast and often unrealised power to perform. Helping people and organisations plug in to their true potential and achieve more in ways that amaze them, and those around them, is why we get out of bed in the morning.

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This is the true meaning of human capital as our most valuable asset — the knowledge, the surety that it is possible to unlock the potential within.

“There has never been more urgency — or more incentive — for individuals and organisations to discover and develop their real strengths.”

We believe that people and their potential are at the heart of a successful organisation (they are the difference between a good organisation and a great one). When assessing human capital therefore, do not underestimate the potential that lies within, and what this can do for your organisation.

Ultimately, unlocking human potential means you are tapping into resources that already exist and that may not yet have been realised. It is a transformational process, both for the individual(s) involved and the organisation.

This exciting and rewarding journey is what motivates us to do the work we do.

Tania Watson is the founder of Creative Coaching and an executive coach, organisational consultant and leadership specialist. Creative Coaching is a successful company dedicated to the development of senior leaders in organisations through one to one coaching, intact team development and group facilitation. If you or someone from your organisation would like to have a no obligation conversation about how Creative Coaching may be able to help, please email Tania directly at

Executive Coach | Organisational Development Consultant | Leadership Specialist | Champion of People and Their Potential. Follow me for #leadership tips.

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